When considering forklift ownership, the purchase price stands out as a pivotal decision point. Prices fluctuate based on factors like type, capacity, brand and whether the forklift is new or pre-owned. Typically, new standard forklifts range between $25,000 and $45,000 with heavy-duty and niche models sometimes surpassing $100,000. Opting for a used forklift can offer significant savings, though it may come with increased maintenance down the line.